New University Mascot - Video Project
Project Overview
Role: Digital Communication Coordinator
This video introduced UNITEC’s new mascot through the popular narrator trend, adapting a social media format to fit the university’s brand and personality. I developed and produced the concept around playful interactions between the narrator and the mascot, creating a dynamic and humorous introduction designed to connect with the student community.
The project combined trend-driven storytelling, production, and editing to turn the mascot reveal into entertaining content.
Objective & Concept
The objective was to build awareness and recognition of UNITEC’s new mascot while encouraging students to engage with its new identity. By adapting the narrator trend, the video aimed to turn the mascot reveal into a memorable social moment that could generate conversation, strengthen its personality, and create an immediate connection with the student community.
Software & Technical Skills
Skills applied:
Visual storytelling, project coordination, video editing, content publishing.
Reflection & Results
The video reached 71K+ combined views across Instagram and TikTok, with particularly strong performance on TikTok:
Instagram: 16K views · 356 likes
TikTok: 55K views · 1,965 likes
The results reinforced the value of adapting current trends to institutional storytelling. By presenting the mascot reveal through a familiar, entertaining format rather than a traditional announcement, we were able to make the content feel more native to social media and encourage stronger audience engagement.